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Summary

How can we market our product to drive more than 10,000 sign ups over the course of one year?

Employer Info

Catnip is an iOS app that allows people to swipe through funny cat videos tinder-style. If you like it, swipe right. If you don't swipe left. Review your favorites (i.e. right swipes) any time. We currently have 1,000 laughing users.

Guidelines

We are inclined to market the product using YouTube. The video in this post has been a minor hit. We are thinking we would like to create a number of videos like that this that bring a smile to cat lovers everywhere.

Target Market

Our target market are people between 20 and 50 who really love cats and cat videos.